While building the business this year, I had new learnings about building a successful business. There are many aspects and factors to build a successful business.

In this post, I would like to discuss about adding value to customers.

Adding value is a part of business. It was said the amount you got paid, is the amount of value you provide. So the more value you add, the more money you get. This should be easy to understand. However to create customer’s loyalty, where customers will talk about your business positively or refer their family and friends to you; requires more than that.

If a business is adding x amount of value to customers for x amount of dollars (X Value=X Price), it won’t be easy to create customer’s loyalty. The customers will feel this is a fair exchange, They will make the transaction and they will most likely forget the business.

Let say another business can add 3x the value to customers (3X Value = X Price), that business created something called “Customer’s Gratitude” in the psychology of the customers. It’s beyond customer’s satisfaction.

That’s what happened to our business. We created 3X the value with 1X the price, and we created a group of loyal customers. Though not all will be loyal, but with a handful of loyal ones; they actually help us to grow our business by telling their friends.This alone saves us thousands and thousands of marketing dollars.

Also we never had that intention of the customers will do all those things for us. The main intention is to create lots of value to our customers to make them happy. Instead, we created “customer’s gratitude.”
If we had the intention of asking for any returns from the customers, most likely we won’t get anything from them.

Beside adding tremendous value, the intention plays a part. Do you best to give the best to your customers. You will receive many folds when you least expected.

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